Comprehensive CPG Brand Consulting

Fractional C-Suite Support for Startups

Transforming Ideas into Impactful Brands

ABOUT ME

Where your vision meets strategic expertise.

I specialize in transforming innovative ideas into successful, impactful beauty brands through effective brand strategy, building, and fractional C-suite support.

More about me HERE.

Moda Operandi

·

Cultivate Apothecary

·

TOCCA

·

Ken Paves

·

Ustawi

·

Viktor Michael

·

GRYT

·

Dore

·

DUETTE

·

Rendall Co

·

HEARTBEAT Rose

·

G + B Mgmt

·

Loren Grey

·

i-On Skincare

·

Ilan Rubin

·

bySILKE

·

Maison Miette

·

Moda Operandi · Cultivate Apothecary · TOCCA · Ken Paves · Ustawi · Viktor Michael · GRYT · Dore · DUETTE · Rendall Co · HEARTBEAT Rose · G + B Mgmt · Loren Grey · i-On Skincare · Ilan Rubin · bySILKE · Maison Miette ·

My Services

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Brand Strategy

    Crafting a compelling brand strategy is essential for startups. I help define your brand's purpose, positioning, and personality to drive meaningful connections with your target audience through the lens of your products or service. Starting with concept through to formulations, packaging, fullfillment, you name it!

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Fundraising Strategy

    There is a lot to unpack when raising money for your brand. Let me help! My strategic fundraising services are designed to help you along this often stressful and foreign journey.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Brand Building

    Building a strong brand requires consistent effort and a clear vision. I offer strategic brand-building services from the initial concept through to launch, and beyond!

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Fractional C - Suite Support

    I provide high-level expertise for brands that want cash-flow flexibility with fractional CEO, COO, CMO, and CBO services offering strategic leadership and guidance tailored to your business’ needs.

Learn more

MY PROCESS

I believe in a holistic approach to brand consulting. This means I consider every element of your business – from executive support to product development – ensuring that all aspects work together seamlessly to create a cohesive and impactful brand.

  • "Working with Kathryn was vital for the early stages of our beauty startup. In a challenging and saturated market, she helped us identify and cultivate our individuality and strongest points. She worked consistently to establish our brand vision, and demonstrated the path forward for our creative and finance teams in order to form a cohesive unit with a singular vision. I would rely on her guidance and action again at the earliest opportunity. "

    Janet Mercel, Founder Pipino

  • "...The epitome of a Jane of all trades, Kathryn is somehow able to see the full picture and the details at once. She's adept at identifying what's not working and making swift and decisive corrections to get things back on track. She's whip smart, laser-focused, and masterful at distilling complex challenges into actionable strategies. She's an asset to anyone lucky enough to work with her. "

    Rachel Roberts Mattox, Beauty Brand Developer + Go-To-Market Strategist

  • "Our experience working with Kathryn was focused on having a pair of industry savvy eyes take an objective look at our young company and share constructive feedback on areas of strength and possibilities for growth. Together we were able to implement a game plan to make important changes that helped further define the long-term goals of our company."

    Jill Rowe, Founder Cultivate Apothecary

  • "We have had the absolute pleasure of working with Kathryn on several start up projects in the beauty space. She is a brilliant marketer, brand strategist and creative visionary. She is an incredible asset to any team!"

    Ronna Reich, Founder Ink + Roses

  • "When I was looking for some marketing consulting, a friend recommended that I reach out to Kathryn Beaton and after our first conversation, I knew that she was the right fit to help me. She is extremely knowledgeable, organized and well connected when it comes to the beauty industry. She asked all the right questions, was honest and sincere in her approach, and helped guide me in a direction that felt right for my brand. I would highly recommend her to anyone who needs help getting started or feels stuck with their brand - from indie to established brands - she is definitely the one you want to speak to!"

    Ariane Noji, Contemplation Beauty

  • "What can I say about Kathryn that people don’t already know. She is passionate, honest, talented, and 100% all in. Working with Kathryn has been one of the most transformative experiences for our beauty startup. From the moment we began our journey, Kathryn was our steadfast champion, believing in us as founders. Her unwavering support gave us the confidence to push through the challenges of launching a new brand. Kathryn not only brought an impressive skill set in marketing operations and financial management, (the list can go on and on) but also a genuine passion for our vision. She took the time to understand our unique goals and helped us craft strategies that truly resonated with our audience. Her insight was invaluable, helping us navigate the complexities of the beauty industry with grace and agility. What stood out most was Kathryn’s ability to be our rock during the toughest times. She was always there to lend an ear or offer guidance, making us feel like we had a true partner in this journey. Thanks to her leadership and belief in us, we launched successfully and achieved milestones we once thought was out of reach. I can’t recommend Kathryn enough. She is not just an exceptional professional; she is a true believer in the power of innovation and entrepreneurship. She is a pioneer in the beauty space and will do her absolute best to make the most of your situation. For that we are truly grateful for the many hats she wore."

    Shay Sim + Nadya Kozlova, Viktor Michael

“Do you have an idea?”

Let me guide you from brand to formulation to packaging to fulfillment to…success!